Maria Fe Lazarte is a senior trade mark and technology counsel with extensive experience in global intellectual property strategy and portfolio management. She advises multinational businesses across APAC, EMEA, and the Americas on the protection, enforcement, and commercialisation of trade marks and technology assets. Her expertise spans trade mark prosecution, opposition and cancellation proceedings, brand portfolio optimisation, and cross-border IP risk management. Maria Fe is also highly experienced in drafting and negotiating complex IP and technology agreements, including software, SaaS, and digital platform arrangements, ensuring alignment with commercial and regulatory requirements. She regularly collaborates with legal, commercial, and product teams to deliver pragmatic, business-focused solutions. In addition to her advisory work, she leads initiatives to improve contract templates, drive negotiation efficiency, and strengthen brand protection strategies, contributing to measurable improvements in legal risk mitigation and operational effectiveness across the organisation.