Ben is an attorney and intellectual property specialist at global fitness company Les Mills International, providing strategic and commercial legal support with a focus on product innovation, brand and content protection, and anti-piracy. Since the 1968 opening of its first gym in Auckland New Zealand, Les Mills has established a truly international fitness footprint across more than 100 countries worldwide, with its group fitness programs being taught by 100,000 certified instructors in over 20,000 licensed clubs. Les Mills has acquired a large portfolio of trademarks, patents, designs, and copyright works, which is representative of the value attached to iconic brands like BODYPUMP® and BODYCOMBAT®, as well as the scale of technology and innovation underpinning its world-class programs and gym equipment range. Before joining Les Mills, Ben previously practised at leading IP law firms in New Zealand and Hong Kong, advising clients on brand strategy, copyright, advertising, consumer law, and IP disputes.