Vineetha Veerakumar is a principal and head of trade marks at Wrays, with more than 15 years’ experience advising on trade mark strategy, disputes, enforcement and brand protection across Australia and New Zealand. She also works with legal and in-house teams across SEAPAC on cross-border portfolio and enforcement matters. Having worked both in private practice and in-house, including in the United States, Vineetha understands how global businesses assess brand risk, navigate internal decision-making and coordinate legal strategy across jurisdictions. This enables her to provide practical, commercially focused advice that helps clients protect and manage their brands in complex international markets