Farnaz Massoumian is lead counsel for patents at Vodafone Group. She is also a lecturer in IP Management at the IP Business Academy and the author of Intellectual Property Strategy: In-house Perspectives. With a background in Engineering Science, she began her career in academia before moving into the patent profession. Farnaz’s focus is connecting innovation to business outcomes through effective IP strategy and she particularly enjoys translating complex IP concepts into compelling strategic narratives that support business objectives and drive commercial value.