Full Name
Aldo Filho
Job Title
Legal Supervisor
Company
BYD
Speaker Bio
Aldo Filho is a Brazilian attorney and legal supervisor at BYD do Brasil, where he leads legal matters related to marketing and dealerships. His practice includes intellectual property-related matters, advertising and brand protection, commercial contracts, influencer engagements, digital content, consumer relations, and regulatory issues within the automotive industry. Mr Andrade holds postgraduate degrees in Entertainment, Media and Culture Law from PUC Minas and Civil Procedure from Faculdade Baiana de Direito e Gestão. His professional experience combines legal strategy, risk management, and business-oriented advice in fast-moving and highly regulated markets. At BYD do Brasil, Mr Andrade advises multidisciplinary and executive teams on complex matters involving brands, advertising claims, digital campaigns, influencer partnerships, commercial relationships, dealership operations, and emerging automotive technologies. He regularly contributes to professional discussions on the evolving legal challenges at the intersection of intellectual property, technology, marketing, and the automotive sector.
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